Duct Tape Marketing Core Principles
Strategy - Focus - Differentiate
Strategy before Tactics:
Determine a marketing strategy and then build your marketing activities
around delivering on the strategy.
Narrow Market Focus:
Stop trying to be all things to a very large market. Concentrate your
marketing efforts on a small, niche market and become the dominate player.
Differentiate or Compete on Price:
Find and communicate a hook that allows your prospects to easily see how your
business is different from everyone else in the industry and price comparisons
go out the door.
Marketing Materials should Educate:
No one likes to be sold to. Create brochures, websites and other forms of
communications that allow your prospects to really experience your expertise.
Advertising is a two-step Process:
Let your prospects get to know you through advertising that invites them in
for a gift, free analysis and useful information. Get permission and then sell.
Embrace Technology and the Internet:
The Internet provides your small Business with a powerful way to
automatically find, connect and serve your Clients and prospects.
Live by a Marketing Calendar:
The best way to move your marketing forward as you run your business is to
create a Marketing Calendar and schedule marketing activities every single day.
For more information on MarketBlazer’s Duct Tape Marketing Services
click here. For more information on having MarketBlazer guide your business
through the Duct Tape Ultimate Marketing System call (770) 406-6343.
