Direct Mail / Postcards
Getting the Right Message to the Right Person
Direct mail using postcards reaches who you want to reach to create the demand you need for your business to succeed.
Direct mail postcard marketing is a very effective form of demand marketing. Using this technique, you can create demand
for and interest in your product or service. Direct mail marketing using postcards is extremely targeted and typically reaches
the person it is intended for. You can even purchase mailing lists of local or global businesses that meet the criteria you set.
The postcard format of this type of direct mail actually gives the company a real chance to catch the reader’s interest,
instead of going directly into the trash, like much unsolicited mail in envelopes does. Use photos on the card when possible
to create visual interest. Send postcards often in order to maintain interest in your products or services. A postcard is
easy to read and when used in the proper way, it can reap tremendous benefits. It not only creates awareness and brand
recognition but it also helps to get sales headed your way.
For B2B advertising, direct mail postcards are the most effective way to make first contact with companies. Individuals
whose work email addresses are published are likely to be the recipients of several hundred emails daily. These people are
in the habit of not opening emails from people they don’t know. For this reason email solicitations are not reaching the
right people. Direct mail postcards do not have this stumbling block.
You can even tip your hand a little more by using eye-catching color and design on the postcard. Limit the text you include,
so individuals are more likely to read it. However, if you offer something free or incite the reader to act on something for
a limited time, you can also increase the impact of the direct mail campaign. The rate of return on direct mail postcards is
much higher than many other types of marketing. Expect sales increases from these types of marketing endeavors.
To get your business’s name into the hands of the people who make the decisions, opt for direct mail postcard marketing.
Be sure you have the correct name, spelling and title for that person and send your postcard directly to him or her.
Follow up is required, however, you will have gotten your foot in the door with the use of an eye-catching postcard
made to peak the interest of B2B buyers.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
