Email Marketing
Efficient, Cost-Effective and Timely
Email marketing is a low-cost marketing tool that targets the right
people at the right time with the right message.
Email marketing is an important aspect of demand marketing. A business
which uses it effectively can generate demand for its products or services,
as needed. It can be a very cost effective way of advertising as it goes to
a very select audience: those who have purchased from you before or those
who are interested in hearing from you.
Timing is a very important part of email marketing. You want to send out
emails regularly but not too often. If they are too frequent, you risk
annoying those on your list, who will then opt out of your mailing list.
Time your emails to come out when you are starting to slow down a little. If
your company is maxed out and behind on schedule, you may not want to do
email marketing and bog things down further with new orders. However, if you
need more work or see that downtime is coming, get started on those emails.
You should also time your email marketing to coincide with holidays and
special times of the year.
The content of your emails must be just right. Title your email carefully
so you can help your recipients decide whether or not to even open your
email. It is a fact that a significant percentage of list recipients will
not even read your email, therefore you have the title line only of the
email to catch their attention or communicate your message. In the email
body, be sure to flesh out offers and specials and provide useful
information or tips. Business people who use their time to read marketing
emails want to learn something or be offered a great deal. If not, they will
likely not read your email next time.
Email is very versatile. You can use email marketing for any reason. If
you are launching a new product, service or line, you can spread the word
with email. If you are looking to increase demand for your business, email
marketing can do it. If you want to publicize specials, awards or community
service, you can do so with an email. Even if you just want to remind
customers of who you are and what you do, email marketing will do that for
you.
Every B2B company should do some amount of email marketing. Collect the
email addresses of your present clients and start there. Have an option on
your website for potential clients to subscribe to your email newsletter. By
regularly keeping in contact with customers and potential customers, your
products, services or brands will stay at the forefront of their
consciousness. When they need what you are selling, yours will be the first
name to come to mind.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
