Marketing Fundamentals Overview
Have you covered the Marketing Basics?
The must haves to a successful marketing strategy. Marketing Fundamentals includes the marketing basics every company
must have in place. The elements of this group should be considered mandatory and critically important to the success of
your business.
When you have completed the Marketing Fundamentals section you will have a clear understanding on how much money you need
to spend on marketing and a plan on how and where to spend your marketing dollars. This prevents the classic starting and
stopping of marketing and jumping on the marketing "idea" of the month.
You will have a better understanding of who to market to and why and you will develop a more consistent communication
message to your target market. Completing the components of Marketing Fundamentals creates a process that forces you to think
about you business from your customers’ point of view.
Maximize your profits from these Marketing Fundamentals by following a pattern of learning, scheduling, and implementing
a new tactic each month. While they are universal enough to work for any business, they can also be customized to yield
long-lasting results.
Mastery of the marketing fundamentals yields a firm foundation for attracting new leads and converting them into buyers.
By providing the information your customers need to move through your sales funnel efficiently, you will create better results
while speeding up the sales cycle. Use every tactic and watch your business begin to dominate your industry.
- Value Proposition
Why should someone do business with you? Your Value Proposition
differentiates you from your competitors, demonstrates the advantages of your products and services, and displays the results
your satisfied customers have already experienced.
- Core Marketing Message
The very foundation of your marketing strategy, your Core
Marketing Message encapsulates the essence of your business, making it easy for your prospects to remember why they should do
business with you.
- Company Branding
Your Company Branding provides distinction in the marketplace.
Projecting a unified message and image across all your marketing campaigns brings a consistency that elevates your credibility
and builds trust among your prospects.
- Executive Summary
The cornerstone of any marketing plan, the Executive Summary provides
an overview of your business and its goals. Delivering your marketing message concisely, this summary is a powerful way to
communicate what’s at the core of your business.
- Elevator Pitch
You’ve got less than a minute to communicate with a prospect about what
sets your business apart in the market. A well-prepared Elevator Pitch is engaging, memorable, and actionable.
- Target Market
Understand your Target Market, and all of your marketing efforts take
shape. Aiming to sell to everyone only ensures you sell to no one. The more you know about your ideal customers, the easier
it is to reach them.
- Marketing Budget
Your marketing plan begins by setting a Marketing Budget – without one,
your hands are tied, and your business success is hobbled. Allocating sufficient funds to advertising, staffing, branding,
and building an online presence gives your business what it needs to succeed.
- Marketing Plan
Your business goals and objectives – with a plan on paper for the tactics
and strategies you’ll use to accomplish them, your Marketing Plan guides your efforts in getting the word out.
- Marketing Calendar
By using a Marketing Calendar, it’s easy to build a consistent, steady
plan for promoting your business. Committing to action by getting your campaigns on the calendar transforms your good intentions
into results.
- Marketing Activity Planner
Working hand-in-hand with your Marketing Calendar, a Marketing
Activity Planner provides the practical details needed to execute an effective ongoing promotional campaign.
- Marketing Action Plan
A thorough Marketing Action Plan answers the who, what, where, when,
and how of your marketing strategy. Actionable and detailed, this plan makes follow-through easy and efficient.