Google Analytics
Free Tool Tracks and Boosts Your Website's Performance
Google Analytics is one of the best tools available to today's
website marketer because it allows you to closely examine the traffic to
your site.
Following an initial set-up process with Google Analytics, you will be
able to access a massive amount of information about your online marketing
campaigns: who is visiting your site, what these people are looking for and
how they're getting there. It opens up a world of information that you would
be unable to track otherwise. Even better, the Google Analytics service is
offered free of charge.
The features of Google Analytics can assist you in learning how to
attract more visitors to your website and convert more of that traffic into
registrations and sales. In addition to statistics related to how visitors
locate and view your site, Google Analytics also provides ad tracking. This
makes it easy to evaluate the effectiveness of banner ads, email campaigns
and similar types of promotions.
Google Analytics will supply its data in both text reports and graphical
form, depending on how report preferences are set up. This allows a web
marketer to examine the results visually or read in greater depth.
Statistics may also be converted to Excel spreadsheet or Comma Separated
Values (CSV) in order to facilitate offline viewing and sharing.
Here is a summary of the advantages of using Google Analytics for
search engine optimization.
- Learn how your visitors find your site. Find out which of your
keywords are generating hits to your site, as well as other keywords and
phrases which visitors use to find your website.
- Learn which pages and links on your site are used the most. Find out
which pages and links are the most popular, and evaluate whether these
are the pages you want visitors to go to. Ensure visitors click the
links you want them to click.
- New visitors vs. returning visitors. Evaluate how many visitors are
new to your site, which can give you an indication of the success of a
particular search engine optimization technique. If visitors are not
returning to your site, you need to find out why and make appropriate
changes.
- Know where your site needs improvement. By using Google Analytics,
you will know which pages are not producing results. Making necessary
changes will allow you to attract more prospects and close more sales in
the future.
- Cost. Generally speaking, you don't get something for nothing, but
Google Analytics is an exception. It offers just as many features and
functions as tools which charge a fee, provided you get it set up
correctly.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
