Information Marketing Overview
Are you using valuable Information about your Company and Products to inform,
educate and engage your prospects?
With Information Marketing components you will combine time-tested
information marketing tactics with advanced marketing technology for an
inexpensive strategy to effectively establish name recognition, enhance
credibility and improve visibility.
Information Marketing is about turning standard company information into
valuable marketing capital with the goal of driving prospects to your
website for information. It allows you to be creative about your business
using new technology tools without spending large amounts of money and
without the need for outside advertising agencies.
Use engaging, educational articles, press releases, white papers, and
other forms of Information Marketing, you can provide your prospects with
the information they need to begin making a purchasing decision. Information
provided in these formats yields a steady stream of laser-targeted traffic
to your website.
The top search engines value information-packed content on websites, and
will send interested prospects your way because your site offers the
information they’re looking for.
- Article Marketing
The ultimate
cost-effective website traffic generator, article marketing boosts your
website’s credibility and ranking with the search engines while providing
valuable information to your prospective customers.
- Case Studies
Using real world data
to give your prospects an idea of how you can help them, case studies
provide an example they can follow. From problem to outcome, a well-done
case study uses measurable results to build customer confidence.
- News / Press Releases
Credibility
and publicity at your command, press releases bring your business maximum
exposure online and offline. Schedule regular releases for your company, and
reap rewards no amount of advertising could buy.
- Public Relations
Get your
company known for its strengths, and it will stand out from its competitors.
Public Relations helps your business’ image speak for itself.
- Referral Marketing
Nothing is more
powerful than the words of a satisfied customer. Thrill one customer and
they’ll send a dozen more your way. Referral marketing transforms happy
customers into a highly-credible independent sales force.
- Story Telling
Drive your message
home by using story telling to connect on a deep level. Captivate your
prospects with effective stories, and the connection you create will
transform them into loyal customers.
- Testimonials
Possibly the most
powerful form of marketing, testimonials allow your satisfied customers to
speak to your prospects about what matters most – results.
- White Papers
Education meets
soft-sell in the form of a white paper. Originally the domain of government
agencies, the white paper is one of the most effective ways to present your
company as the solution your prospects seek
- Text Messaging (Short Message Service -
SMS)
A relative newcomer on the B2B marketing stage, the open rate
for Text Messaging dwarfs email and direct mail combined. Use this tactic to
stay in contact with customers, and be sure to reward them for responding.
- RSS Feeds
RSS feeds are an asset to any
B2B company that is prolific. If your firm publishes articles regularly, has
a blog, produces press releases often or is involved in other types of
regular information marketing, RSS feeds are a necessary accompaniment.
- Podcasts
Podcasts are an exciting
technology that gives B2B companies who are using information marketing a
new avenue to explore in order to share information or educate their
customers.