Internet Advertising
The Key to Your Company’s Future
Internet advertising is as diverse as the Internet itself with methods that meet the needs of every B2B company and budget.
Internet advertising covers a gamut of possibilities. There are numerous ways to use the internet in advertising a B2B business.
Some are very easy to implement such as article marketing or pay-per-click campaigns. Others such as webinars and pop ups require
more work to put in place. Internets ads can be very expensive to very inexpensive and some methods are even free.
Some of the more expensive Internet advertising options are pod casts and pop ups. Podcasts are like TV shows and are very
effective, sophisticated advertising tools, despite their cost. Pop ups, while being costly and sophisticated, are annoying
to most people and therefore tend to be ignored. Another of the pricey internet advertising options is paying to be listed
at the top of a popular search engine’s results for select keywords.
Inexpensive and free Internet advertising options include social networking sites like Facebook, Twitter and YouTube. Text links
are also a great free way to drive customers to your site. Opting to pay for top search engine results on a smaller,
lesser-known search engine is a great way to cut Internet advertising costs.
Banner advertising can be either expensive or inexpensive depending on the site you choose to advertise on. Banners for your
website are embedded into the web page of another site that targets companies you want to reach. Often banner ads are placed
on affiliate websites in a pay-per-click or referral fee payment plan. In such cases, the advertising only costs when people
click-through to your website. However, there are many other banner ads, especially on high-traffic specialty sites that can
be expensive to run and are billed in the same way a newspaper ad would be.
For your B2B business, the first place to start if you are considering Internet advertising is to look at the budget you have
available. This will help you decide on many of the types of advertising out there. If you have a big budget, consider hiring
an Internet advertising specialist to help you conduct a thorough analysis of where you should put your money and how best to
use it. If you are on a very tight budget, you will need to spend more of your own time analyzing your clients, where they have
traditionally come from and which types of internet advertising you can do that will reap the results you want. Put as many of
these options as possible into effect right away for the best results.
B2B businesses need to have a strong online presence if they want a steady stream of new clients that come to them. Choosing
the right form of Internet advertising can do just that.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
