Directory Marketing
Offers Multiple Benefits to be found by Prospects
Directory marketing gives local businesses a step up over the competition through increased visibility and much more.
Directory Marketing involves submissions to various online business directories. Apart from the obvious benefit of the increased chances of being found by customers, there are many good reasons to list your local business in online directories. Such listings will significantly help your organic search engine results. Directory listings are useful as website backlinks and for citations. They also help to establish a business’s permanency. If a company is listed in multiple directories, it gives the image of being a solid company around long-term.
Local directories are very useful for small businesses and companies should be listed in many of them. Some of the free ones include: local.com, hotfrog.com, merchantcircle.com and localize.com. The chamber of commerce in your area will also offer an online directory for its members; however you must pay to be a member. Membership in the local chamber is definitely a way to gain credibility, but it may not be in every budget. By doing an online search of local directories for your area, you are sure to find other business directories that you can get listed in.
There are also two major directories to consider: the Yahoo! directory and DMOZ.org. Both are very good, however you must pay for inclusion in the Yahoo directory and DMOZ.org takes up to 6 months for your listing to appear because it is reviewed by humans. All companies should request to be included in Yellow Page directories and 411 directories also. Some of these include: yellowpages.com, Yellowbook.com, Superpages.com, InfoUSA.com and localeze.com. Some of these are free while others are not. This type of directory is often used to feed other local directories.
Review directories are just what they sound like: directories that have accompanying reviews of the business. They are very useful for building awareness of your business and customer trust as well as the other benefits such as website backlinks, local rankings and citations. Some of the most common ones that you should get listed in are Kudzu.com, Citysearch.com, Mojopages.com, Judysbook.com or Insiderpages.com.
Directory marketing is definitely one of those areas where more is best. Get your business listed in as many as possible. In no time you will see traffic to your website increase, as your business gains recognition. While print directories are quickly going the way of the dinosaur, online directories are active and useful.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
