Email Marketing
Real-Time, Targeted Marketing That Works
Email marketing gets the message to the right person at the right time and gives you flexibility and great return on investment.
One of the most cost-effective and targeted forms of Local Internet Marketing is email marketing. If you use it correctly you can increase demand for specific services and products at will. You can also save tremendously on traditional marketing methods because those you are marketing to are very likely to make a purchase from you. This is because your email marketing list is typically made up of clients and potential clients who have opted to hear from you.
A crucial aspect of email marketing is timing and frequency. Emails should be sent regularly but not too regularly. If you are constantly bombarding those on your email list with emails, you will find that fewer of them actually read them and more and more will unsubscribe to your email list. Emails should also be timed so that they are sent out when you need to generate more business. If you are completely booked and unable to keep up with business, you need to slow your marketing efforts. However, if a slow season is approaching or orders are down, make sure you get your emails out. Because email marketing is very timely, you can respond to local news, events and needs with an appropriate response.
Content is critical to a successful local email marketing campaign. Create a title that generates interest and will incite busy individuals to open it and learn more. Be sure the title accurately reflects the content of your email also, as it is often the only thing that a large portion of your email list will read. Keep the body of the email as succinct as possible, while detailing special offers, sharing information and offering advice. Make your information relevant on a local level when possible.
Avoid an email that is simply a sales pitch. If you are not giving news or teaching something to your readers, they will lose interest. They will also be less likely to take the time to read future emails.
The versatility of email marketing allows you to use it for a variety of reasons. If you have a new service or product coming out, email marketing is a great way to launch it. If you want to build your image as a local business leader, you can achieve that with email marketing.
Simply reminding your clients and potential clients of all your products and services can easily be done using email marketing.
Email marketing is very easy to start and its impact will grow with time. All businesses should have an email marketing plan in place. Begin with an option on your web site that allows customers and those interested to subscribe to your email list. Compile the emails of your entire existing customer base and send a preliminary email to invite them to join your list. Stay in touch with your local clients and potential clients on a regular basis and when they are in need of your type of services or goods, your company should be the first one they think of.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
