Landing Pages
Bringing Customers In With the Right Information
Landing pages help to optimize lead generation by capturing information from leads when they are clicking through to your site for more information.
A Landing Page is a gateway of sorts for visitors coming to your website from certain other starting points. Typically these pages are used in conjunction with other types of online marketing such as pay-per-click campaigns, Google AdWords and other types of internet advertising. Basically a landing page is designed with limited information, based on the keywords used in the advertising campaign.
The landing page can be one of two different types. It can be a reference landing page or a transactional landing page. The reference style can be used to simply provide information or can be a webvert. The webvert is created to bring attention to your company, product or service; peak your interest in it; make you want it and provide you a way to get it. Typically you will have to reply to some call to action found on the landing page.
In contrast the transactional landing page has a limited amount of information, a teaser. The interested individual must do something such as providing his or her contact information if they want to learn more about the subject. This allows companies to capture information about leads, so they can follow up and keep in contact with those individuals. It is easy to determine how effective this type of online marketing is by getting the conversion rate or the percentage of people who give their information versus how many visit the site.
For any business that offers a variety of different products or services that might target different buyers, a landing page is a very efficient way to target potential clients who might be interested in certain things but not in others. Search engine optimization techniques must be employed to get the best return on your landing page investment.
Landing Pages are very useful in terms of lead generation and optimize your website marketing plan. They can save a company from needing to create different websites for each line of products or services. However, they need to be used in conjunction with other marketing tools such as lead nurturing, lead scoring, email marketing and even social media marketing.
Combined with the right tools to bring customers to the landing pages and the right tools to continue the relationship with them afterwards, landing pages can help increase your local sales and your lead generation significantly.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
