Press Releases
Increased Credibility and Exposure Means Results
Press Releases that are deemed newsworthy are more valuable than a multitude of other types of advertising and can give you priceless exposure.
Press Releases, also known as news releases, are excellent marketing tools for garnering interest in your company. They are a very specific form of information marketing that local businesses can use to their advantage. However, Press Releases have strict guidelines that must be followed. They must be fact-based and offer newsworthy content, presented in a journalistic format. Once completed Press Releases may be submitted to online news venues, as well as traditional media outlets.
Creating a Press Release is very different than writing a blog or Article Marketing. It must be formally written using third person pronouns only, following a precise order. The beginning of the Press Release must give all the relevant information and include the who, what, when, where and why of the article. Further paragraphs give additional information that flesh out the Press Release and provide facts, proof and quotes. The final paragraphs summarize the information and give details concerning the company and how you can contact them for more information. There is no sales component to a Press Release and will risk rejection if it sounds like a sales pitch. However, Press Releases should be written using keywords that help direct traffic back to your website.
There are a variety of venues that publish Press Releases, both online and in the traditional media. Press Releases should be submitted to both a variety of each to increase the exposure your company gets. Local media should definitely be included as they typically love stories involving local businesses. If you have created a good Press Release which is actually newsworthy, it is often published as is. It may also be used as a resource for a news article written by someone affiliated with the medium.
A Press Release can be based on a variety of different things. Some newsworthy events include receiving awards, creating a new website, expansion of the business, changing the vision of a company, introducing new products or local community involvement. When any of these things happen, you should use the opportunity to create a Press Release and garner some highly effective publicity. Other less traditional reasons to create a Press Release include when your company is offering something for free or if it is taking a stand on a controversial topic.
Positive news published about a local company immediately increases the image of that company. By using Press Releases whenever possible, your company will increase its visibility greatly. News carries much more weight with potential clients than an ad, as people know that an ad is paid for. News needs to be earned. Increase your visibility and your presence in the local market by using Press Releases wisely and often and see your profits increase.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
