MarketBlazer Consulting Methodology
Methodology
Marketing currently doesn’t have industry-standard processes, controls and activities like most other business
disciplines. MarketBlazer has developed a standardized process with common tools and best practices to help our
clients understand how different subjects affect the success of the marketing process.
The MarketBlazer Process
Our process is flexible. Different companies need different things. One size does not fit all. After understanding
your specific situation and goals we adjust our process to support your needs. Although we offer a variety of marketing
programs, we still approach each project with the same goal, to produce sustainable results for your company with the
least amount of struggle.
Step One: Define Client Objective(s)
First, it is critical that we understand your business process, market and competition, and your short and long-term goals.
Additionally, we want to understand successes and failures you have experienced both in product and service development
and delivery and marketing effectiveness. We begin with a comprehensive internal management interview process.
Activity: We conduct one-on-one interviews with management and key employees.
Step Two: Marketing Assessment
With the information gathered from the management interview process we conduct a review of your current marketing process,
programs, strategy and implementation. This step is designed to find any holes in your marketing strategy, where your
marketing dollars may be ineffective, and where your lead generation tactics may be incomplete.
Activity: We conduct one-on-one interviews with current employees and both current and former customers.
Step Three: Create initial working document
With the information from the management interviews and the marketing assessment we work with the project team to
focus on the development of a “living” project document that contains specific deliverables and assigned action items.
Activity: We utilize Discovery Worksheet Exercises and customer surveys to complete this process.
Step Four: Review/Approve working document / Develop Action Plan
During this step we work with you to create a new strategy that will increase the effectiveness of your marketing and
improve your marketing return on investment.
Activity: Management and project team review and approval of working document, deliverables
and action plan. Specific objectives and tasks are assigned and tracked.
Conclusion:
- Fast Start Assessment including the four key assessments every business needs.
- Four flexible marketing programs designed to fit clients’ specific need(s) and budget.
- Five comprehensive marketing services detailed enough to solve any marketing problem and flexible enough to fit any size company.
- Four step process from discovery through to action plan providing client a detailed roadmap with agreed upon deliverables and goals.
- Discovery Worksheet Exercises discovery system providing valuable input from management, team members and former and current clients