Marketing Action Plan
Get It Done, Get Results
A great marketing action plan may take significant time and
brainpower to create, but it guarantees that you will generate financial
results for your company.
While a marketing plan includes the “what” of marketing strategy – what
you will do to get your product or service in front of potential customers
and generate sales – the marketing action plan adds detail to your marketing
strategies. What will be done, when the project will be started and
completed, who is in charge of accomplishing the assignment, what are the
expected results … all of these tasks can be addressed with a marketing
action plan.
An action plan may be composed as a spreadsheet, timeline, word document
or any other form that will effectively communicate your information. To-do
marketing activities may be organized chronologically, or they may be group
together according to the type of activity (such as trade shows), regardless
of when the events occur during the year.
When laying out a marketing action plan, it is important to keep in mind
your company's marketing budget. Consider the estimated cost for each
activity included in the marketing plan, which will help you to allocate the
appropriate amount of money and stay within budget as you execute the
marketing action plan. Expenses that are included in a typical marketing
budget include advertising, sales materials, media campaigns, special events
and market research.
Before executing a marketing action plan, you should establish predefined
periods where you evaluate the results of your efforts. Without proper
consideration of what's working and what's not working with your marketing
initiatives, you will have no idea how to improve your marketing next year.
These checkpoints will also allow for adjustment of marketing goals to
accommodate various market changes.
Keeping up with your marketing tasks can become overwhelming, but
utilizing a marketing action plan will help to break down your marketing
to-do list into manageable chunks. This is particularly true if you are
running a small business with a very limited staff (or no staff at all). In
these situations, marketing tends to be forgotten until the prospect pool
has dried up. By arming your business with a marketing action plan and
sticking to it, you will maximize your marketing opportunities and never
lack for clients again.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
