Marketing Activity Planner
Prioritize and Execute
Whether you are just launching a new business or planning for the
continued success of a long-time company, you can focus your marketing
efforts with the help of a marketing activity planner.
A marketing activity planner is just one component of a general marketing
plan, which outlines how you will persuade your prospects to buy your
product or service. A marketing plan allows you to establish the strategies
you will use to market and promote your company's product, while a marketing
activity planner helps to prioritize those activities to build a balanced
marketing timeline.
Preparation of a marketing activity planner is best done at the start of
the financial year, in conjunction with the start of the annual marketing
plan. This timing allows you to stay in line with the year's marketing
budget as you plan for activities and events. If you need to create a
marketing activity planner at another time during the year, however, or
revise a current plan to accommodate changes within or without your company,
this can be done as well.
Start by establishing a marketing calendar to automate planning and
preparation as you look for ways to market and increase your business's
sales. Consider posting a large-format calendar on the wall of the office as
a visible way to keep your marketing team on track. Keeping in mind your
budget constraints, you can then connect dates on the calendar with specific
marketing strategies. Use the marketing activity planner to detail the exact
steps you will take to realize the completion of each respective strategy.
Following are some strategies you can implement in your small business
marketing efforts.
- Advertising
- Direct mail
- Networking
- Branding
- Web design or redesign
- Trade shows
- Competitions
- Seminar presentations and webinars
- Email campaigns
- Google Adwords campaigns
- Blogs
- Social networking sites
- Search engine optimization
- Pay-per-click ads
- Article marketing
- Case studies
- White papers
- Press releases
- e-newsletters and autoresponders
- Brochures and other printed materials
- Marketing consultancy or coaching
- Freebies and giveaways
- Special offers and promotions
- Charity sponsorships and events
- Memberships and associations
- Outsourced telemarketing
Of course you will not be able to implement all of these strategies, but
careful planning will allow you to use more of them to increase interest and
grow sales. With practice and hard work, you can master the art of
translating marketing strategies into an effective marketing activity
planner.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
