Marketing Calendar
Planning for Success
Add a marketing calendar to your marketing toolbox and you've
instantly found another way to increase your company's profits.
Because marketing is the very basic means through which your prospective
targets learn about your company, its offerings and the benefits of using
its products and services, a marketing calendar will ensure you consistently
devote attention to marketing techniques.
Famous American entrepreneur Victor Kiam once said, "Procrastination is
opportunity's assassin." This idea certainly applies to marketing, where
opportunities to spread the message of your company will be squandered
without proper planning.
A marketing calendar will help your organization to be aware of marketing
opportunities, budget enough time to take advantage of them, and produce the
best possible marketing product.
Use a marketing calendar to automate planning and preparation as you look
for ways to market and increase your business's sales. Here are some ideas
for how to implement a marketing calendar into your company.
- Choose a calendar. To create your marketing calendar, use a
spreadsheet, a desk or wall calendar, a planner or any other tool
you are comfortable using. You might consider a large format that
can be posted on the wall of the office to keep your marketing team
visually on track. Place it in a location that is easily accessible.
- Develop a plan. Assign each marketing project a specific day,
week or month on the calendar. Include a description of the project,
cost estimate and tasks necessary in order to complete the project.
If desired, you may assign different tasks to separate dates on the
calendar. Allow for plenty of time to promote your product if you
are marketing prior to a specific date or event.
- Try new things. Occasionally try new marketing techniques that
haven't been used within your company. While you should first
utilize those techniques that have proven successful in the past, a
previously untried method may yield even better results.
- Update the marketing calendar regularly. Make notes regarding
the outcome of each project. Mistakes are valuable only when they
are learned from. Use these results to determine what projects will
be included on next year's calendar.
Any small business can increase its sales with successful use of a
marketing calendar.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
