Podcasts
Podcasts give information marketing new depth and interest, making it
even easier to reach elusive B2B clients, when done correctly.
Podcasts are an exciting new technology that gives B2B companies who are
using information marketing a new avenue to explore. A podcast is a digital
recording that is usually audio, but may also be video. It is downloaded to a
computer or other device so it can be accessed offline, giving the podcast true
portability. Most B2B companies that use podcasts produce them in order to share
information or educate their customers
Podcasts are typically made in a series. Once an initial download has been
made, subsequent podcasts in the same series are automatically downloaded for
the user to enjoy at will. This is an excellent way to stay in touch with
clients and potential clients, provide them with relevant information and market
to them in a timely manner.
One of the big advantages of using a podcast is that it reaches a different
level of customers. It is more likely to be chosen as a preferred method of
information-garnering over other methods by certain people. Those who are very
busy, very active, have long commutes or simply don’t like to spend excess time
in front of their computer, but need to keep abreast of certain information or
even learn new things will opt for the portable convenience of podcasts. Younger
people and those who are aficionados of technology will also be apt to gravitate
towards podcasts.
The B2B company that is interested in using podcasts in its marketing plan
needs to keep in mind a variety of important tips when it comes to creating
podcasts. It is critical to include a variety of features in your podcast to
keep it interesting. Add in different voices even if it’s just for introductions
and the credits. It gives more flavor to your recording. Include interviews
where possible to make the podcast more credible. Add music where appropriate,
especially at the beginning and end, but be sure it is lively. Make sure the
speaker’s personality shows through in the podcast. While B2B customers are not
listening to podcasts for entertainment purposes, they will certainly prefer
those that are interesting and are broken up with relevant anecdotes and other
information.
For the B2B company looking to effectively market to existing and potential
customers, information marketing is the way to go. However, not everyone will
sit and read articles and online newsletters. By opting to create podcasts, the
information you want to share will be made portable. As long as the topic
intrigues the potential listener, your podcast will be on the iPods and
computers of those people you want to market to.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
