Press Releases
Giving You Exposure You Just Can't Buy
Press releases require strict adherence to journalistic guidelines,
but can give your business the credibility it desires.
News releases or press releases are very effective ways to generate
interest in your company. Unlike article marketing or blogs, which can be
based on a variety of topics and can be conversational or informational,
press releases must be based on facts and actual newsworthy information.
Submission to online news sources or brick and mortar press is easy to do.
However, getting actually published is harder.
Press releases are written in a different format than other styles of
business writing. They are written in a formal manner with only third person
pronouns used. There is a specific order to information that should be
followed in order to get the best results from a press release. The first
paragraph must include all the vital information for the release including
who, what, where, when, why and how. In the next paragraph, additional
details can be added. The third paragraph is typically a quote from someone
concerning the news. The press release finishes with a summary and
information about the company itself and where to get further information.
News releases or press releases are not sales tools.
Press releases can be published online and in print. Submitting them to a
variety of news outlets is the best way to get maximum exposure. Because
good press releases provide real news, they are often picked up and used
either as the basis of a story or are published as-is. Companies that create
keyword-based press releases which are submitted to online publishing sites
can significantly increase traffic to their website.
If your company wins awards, develops new products, creates a new
division, develops a new website or gives back to the community, you have
natural fodder for news/press releases. You can also present data from
studies relevant to your industry, in the form of a press release. You can
comment on controversial topics in the news in a news release. If you have
something free to offer, a press release is a great way to share it.
Any good B2B company wants to be seen as one of the best in its industry.
By wisely using press releases to garner positive publicity either online or
in print, your firm will quickly become known as one that is cutting-edge.
Being the subject of actual news is much more prestigious and credible than
any publicity you could buy. Show your B2B buyers that you are newsworthy by
putting press releases to work for you in your marketing plan.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
