Take Advantage of the Social Media Marketing

Duct Tape Marketing Social Media Pro

Program Details

Session One: Creating a Social Media Strategy

Before choosing your social media tactics you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we will design your social media listening station.

• Video: Session 1 Lesson
• Video: Basics of Twitter Search
• Video: Google News and Alerts
• Video: Using Google Reader to Listen

Session Two: Optimizing Brand Assets

Social media sites afford a great opportunity to create outposts for your content. In this session we will look a the best ways to create and optimize profiles and other social media real estate.

• Video: Session 2 Lesson
• Video: The Google Personal Profile
• Video: Creating Local Search Profiles
• Video: Basic Facebook Set-up
• Video: Embedding YouTube Videos
• Video: Optimizing Your LinkedIn Profile
• Video: Optimizing Brand Assets
• Video: The Basics of Podcasting

Session Three: Blogging for Business

Maybe you have a blog, surely you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.

• Video: Session 3 Lesson
• Video: WP Settings
• Video: Installing WordPress
• Video: Blog Posts
• Video: WP Pages
• Video: WP Widgets
• Video: WP Plugins
• Video: WordPress Themes

Session Four: Social Networking and Networks

Creating profiles on the major social networking sites isn’t enough. In this session we will cover the best practices for creating engagement on Twitter, Facebook and LinkedIn

• Video: Session 4 Lesson, pt1
• Video: Session 4 Lesson, pt2
• Video: Twitter Search
• Video: Twellow
• Video: Tweetdeck
• Video: Facebook Fan Page
• Video: Facebook FBML
• Video: LinkedIn Profile Organizer

Session Five: Managing the Beast

The burden of attempting to keep up with the set of actions required to participate fully in social media can overwhelm. In this session we will create your social media system in an attempt to bring it all together so you can balance input with ROI.

• Video: Session 5 Lesson
• Audio: Getting Things Done
• Video: Twitter Feed
• My Social Media System
• Video: Netvibes Dashboard
• Video: Facebook Fan Box