Twitter
Microblogging for Success
Twitter is the social medium that requires few words but can be as powerful as almost any other method of getting new
customers to your site.
Twitter is a social networking medium that is free of charge and is becoming more and more popular. Individuals “tweet”
their brief notes throughout the day and it is updated in real time. Tweets are no more than 140 characters in length and
can be transmitted via the website or on a SMS (Short Message Service) text messaging format. Those who receive the tweets
are the followers. Using Twitter is also referred to as microblogging. Anyone who uses Twitter needs to become familiar
with the art of getting your message across in 140 characters or less. You cannot tweet time after time to create a
story or an ad.
For businesses that wish to use Twitter it is important to make sure you are not sending tweets too often. It can be deemed
as spam if you are. You need to choose carefully what information you will share regarding your business offerings. Make sure
the tweet is interesting or informative or it will be ignored. You may even lose followers if you continue with lackluster
tweets. Limit the amount of information you put on Twitter. The more effective way to get new customers is to direct people
to your website where they can get all the information they need easily and quickly.
It is also very effective to put your Twitter link and your Twitter widget on your website. The link will enable customers
and would-be customers to find you on Twitter and become your follower so you can market directly to them. The widget can
be placed on your website so those who visit your site will see your latest tweets and know that you are actively tweeting.
The more people who are aware of your Twitter account the more followers you will get and the more successful it will
become in terms of helping you market your business.
Twitter is a useful tool for any B2B business to have in its marketing toolbox. The microblogging site is great for
announcements and to emit teasers to customers and potential customers. Just be sure to use the site properly and redirect
traffic to your website for more details rather than clogging up Twitter with an abundance of information. With the right
technique, Twitter can be very helpful in getting you the new clients you need and want.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
