Unknowingly ignoring your Prospects
Are you “unknowingly ignoring” your Prospects?
Lead Generation and Lead Management Strategies
What do we mean by “unknowingly ignoring” your Prospects?
MarketBlazer helps Small Businesses find prospects they are “unknowingly
ignoring” and works with them to develop strategies to inform,
educate and engage them as long-term clients.
Fifty years ago, Peter Drucker said that "any business enterprise has two -
and only two - basic business functions: "innovation and
marketing."
When it comes to Marketing, especially in the current economic climate, the
cornerstones are
Lead Generation and
Lead Management. In fact, how successful a business is at
lead generation and lead management may well be the single component to your
company's growth and possibly survival.
Marketing's main focus should be lead generation and lead management. The
changing dynamics of B2B customers buying habits demands that Marketing's
focus be on lead generation and lead management. However, before your
company can take advantage of increased demand generation techniques you
must have your marketing house in order.
You must have your marketing fundamentals in place.
Learn important tactics to finding the prospects you are “unknowingly
ignoring”, by reading our whitepaper
5 Steps to Finding Prospects you are “unknowingly
ignoring".
Lead Generation
In
today's Web 2.0 world, lead generation is not about instant gratification or the
marketing idea-of-the-day; it requires a sustained effort over time. We have all
heard the saying "Companies don't buy; people buy" and that statement has never
been truer. Therefore the goal od an effective lead generation strategy is one
that creates a dialogue between your company and your prospects.
It is imperative to create a relationship with your prospects so that your
company becomes viewed as the "trusted advisor" in the buying process. Our goal
at MarketBlazer is to position your company as the company your prospects go to
when they have a problem.
Lead Management
The
Internet has changed forever the way prospects find information about the
products and services you and your competitors provide. You are likely
receiving leads from many sources such as your website, advertising, email
marketing, pay-per-click, articles, white papers, press releases, trade
shows, etc.
The problem with this is the vast majority of these potential leads are not
"sales ready" leads. Giving these leads to sales too early can be as big a
negative as giving them to sales too late.
According to research, of the total leads generated, 12.5 percent are
quality leads and moved immediately to sales for follow-up. Additionally,
17.5 percent are discarded because they don't qualify, can't be verified or
don't fit within company parameters.
The largest amount of leads from any lead generation campaign, the remaining
70 percent remain in a state of limbo; not qualifying for immediate sales
follow-up but too much potential to discard.
Most companies never effectively follow-up with these prospects, at least
not in a timely manner.
These are the prospects you are “unknowingly ignoring”!
Learn important tactics to finding the prospects you are unknowingly
ignoring, by reading our whitepaper 5 Steps to Finding Prospects you are
"unknowingly ignoring".