Webinars
Powerful Tools to Market Your Know-How
Webinars are interactive, online platforms that allow you to present information and receive input from your potential
customers, while you teach them something that will help them and market to them at the same time.
Businesspeople, more than any other demographic, gravitate towards webinars. A huge part of being in business is staying
on top of the latest developments, technology and information. However, time is a premium and it is often difficult to
sacrifice work time in order to attend a seminar or workshop in order to get this information. That is where the webinar
comes in. Because it is online, people can attend it from work, from home or even while traveling. It offers what they
need where they need it. To make them even more appealing, webinars are typically much less expensive than a comparable
seminar and may even be free of charge.
A webinar should be informational and worth taking part in for the busy business person, however it should also be an effective
marketing tool for a business. You must establish yourself as an expert in the field you are presenting on. You will need to
teach the attendees something new. It may be a new trend in your field. It may be a new issue that many businesses are
struggling with. Whatever the topic, you should be willing and able to share ways to deal with it. Because webinars
are an interactive platform, you will be asked questions and you need to have good informative responses ready.
You must offer solutions to webinars attendees that your company can provide, as well as things they can do themselves.
Webinars are powerful and useful methods of reaching those you want to reach. However, you must be judicious of their time
and give them quality information that they can actually use in exchange for their time and money. If not, you will have
lost a potential customer. If you are presenting information about how to do something your company does, make sure that
there are things your attendees can take away and implement in their business without needing your services. At the same time,
remember to offer your services so you can meet the needs of those who don’t have the staff to take care of such things or are
simply too big to take it on. You may feel like you are giving away some of the tricks of the trade, when in reality you have
demystified your field; clarified the reason someone needs a professional in this area; and have given the little guys enough
information to try it on their own and the big guys enough information to realize they need your help.
Because you are marketing a B2B business, webinars are extremely useful. You can use them to identify a need that your B2B
clients didn’t even know they had. You can then identify your firm as the solution to that problem. Webinars are a great
way to market what your company can do to those you want to reach while offering valuable information at the same time.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
