Website Critique
Make Your Site the Best It Can Be
After you have taken your business online, a website critique can help you get the best results from your site.
It would be a mistake not to regard your website as one of your most important sales tools — if not the most important.
This holds true even if you market in the B2B world. Purchase decisions in a Web 2.0 world have transformed marketing into
an interactive process driven by the customer, not the vendor. Your next customer will likely research and evaluate your
products and services through your website long before your salespeople get involved. In fact, a call to your salesperson
may be the last step in the buyer's journey.
If you have never considered enlisting the help of a professional website critique, now is the time to get serious about
it. Even if your existing site generates results and appears to be functioning well, a website critique can greatly enhance
those results by pointing out ways to increase page views and enhance the overall visitor experience. An objective
third-party opinion is especially important if you sell your product from your site.
A good website critique will examine the following areas of your site:
- Navigation. Is your site easy to understand? Do all links work and go to an appropriate page?
- Design. Does the look and feel of your site relate to your company's branding? Is the design appealing and
consistent throughout the site?
- Usability. Is contact information complete and prominently located? Does the site offer quality information
and images? Does the site direct the visitor to make a purchase?
- Search engine marketing. Does your site indicate main keywords to propel it to the top of search engine rankings?
Does each page include unique page titles and meta descriptions?
- Content. Is the content of your site persuasive?
- Technology. Does your site utilize Cascading Style Sheets, text navigation and other up-to-date technologies?
Do pages download quickly?
Often business owners spend months or even years tinkering with a site that just doesn't produce the results it should.
They may rely on the opinions of friends or employees who lack the professional knowledge to make suggestions that
will really make an impact on your target market. Avoid this trap. Get a professional website critique to find out how
your site can be improved and boost your company's bottom line.
For more information on having MarketBlazer guide your business to
the next level in marketing, call (770) 406-6343 or email us at
info@marketblazer.com.
