Website Marketing Overview
Are you using your website to effectively and inexpensively leverage the Internet to reach out to prospects with targeted
messages that prospects seek out to inform, educate and engage them?
The internet has profoundly transformed the way people communicate and interact with each other. This change has
also dramatically affected the business world by altering the way people shop for products and services.
Ten years ago, companies reached their consumers through trade shows, print advertising and other traditional
marketing methods. Today people start their shopping experience by looking at the Internet and more specifically
search engines, especially Google. In order to remain competitive, business websites need to be found on the web
on search engines and this takes a comprehensive search engine marketing strategy.
Website marketing is about delivering useful content at the precise moment that a buyer needs it. Today,
businesses have the opportunity to leverage the Internet to reach out to customers effectively and inexpensively
with targeted messages that customers seek out, not ignore. Turn your website into the focal point of your
marketing strategy and learn to use your website as an effective lead generation machine.
Your next customer will research and evaluate your products and services through your website long before your
salespeople get involved. Purchase decisions in a Web 2.0 world have transformed into an interactive process
driven by the customer, not the vendor. In fact, a call to your salesperson may be the last step in the buyers'
journey, greatly limiting their influence and expertise.
Your website may be the most valuable real estate your business owns. Using it wisely, you can go from having
a merely informative website to one that moves your best prospects through the sales process faster.
- Website Critique
Savvy marketers appreciate the potential inherent
in their websites, and understand the value of their online real estate for generating profits. Getting an
objective Website Critique can boost the value and productivity of your website by making sure it is everything
it should be.
- Search Engine Optimization
Get your website to move up higher in the search engine
results, and your chances for prospects clicking through to your site grow dramatically. From discovering your
best keywords to using them to generate more website traffic, SEO helps deliver prospective customers to
your front door.
- Landing Pages
Set the stage for an effective sales process by driving
Internet traffic to a landing page. Cut your sales cycle down to size by using Landing Pages to warm up every
visitor to your site.
- Google Analytics
Use this free tool to track your site's traffic.
Where are your visitors coming from? How did they find you? Which pages did they visit? How long did they
stay there? Understanding your prospects’ experience on your site helps you improve its performance.
- Google Optimizer
Use Google Optimizer to test and tweak your
website's performance. This tool makes getting accurate, valuable feedback on your website as easy as
copying and pasting, and gives you invaluable insights about your site visitor’s experience.
- Google AdSense
Show Google ads on your site, and earn advertising
revenue every time your visitors click on ads that interest them.