Facebook lookalike audiences are potential customers who are like your current customers who you can market your company to. Instead of creating several look alike audience for the different countries of potential countries you are targeting, Facebook makes it easier to do all at once. Thanks to other Facebook changes, you don't have to have a certain number of people in a source country to create your lookalike audience.
- Facebook Lookalike Audiences aren’t new., but an update was just made that could make them more effective — or at least much easier to use.
- When creating a Lookalike Audience based on the original source audience of those who bought from you, Facebook looks at the similarities between those in the original audience.
- They then search out others in the Facebook universe who are similar to those people, with the result of a much larger group of people to target who may not know your brand.
"So if you wanted to target people similar to those who bought from you in the United States, Australia, Canada, United Kingdom and Spain, you’d need to create those five individual audiences and combine them in your targeting."