Word of mouth is an old but effective way of successful marketing. Careful marketing can create a customer base that shares your company in their social networks. By engaging with your target audience as well as giving them reasons and ways to talk about your company, your audience will grow. It’s important to use relevant marketing strategies to keep your fan base engaged and interested.
- Word-of-mouth marketing (WOMM) is as old as human communication itself.
- Growing your business in today’s highly digitized, social media-obsessed world, WOMM is more relevant than ever before.
- Learn about the “Three Es” of WOMM – engage, equip and empower.
“According to Nielsen, 92% of consumers rate recommendations from people they know over all forms of advertising.”