Knowing that your analytics are on point is at the forefront in making sure that you’re reaching optimal conversion rates within your company. Conversion rates also rely on the consumer’s ability to reach you promptly and conveniently, so be sure to list your number in places where it is highly visible. Keep ad campaigns engaging yet direct so that consumers get a feel for what your company has to offer without being bombarded with irrelevant content.
Key Takeaways:
- To really see and learn from what your site visitors are doing, use quality data tools like CrazyEgg and Hotjar.
- You want to encourage browsers to reach out with a well-designed contact page and prominent display of your phone number.
- Data suggests that a site has about three seconds to grab a visitor’s attention, which makes it imperative to present the unique attributed of a product quickly.
“You need to properly track your goals to give you that insight and help you find out what your site visitors are doing.”
Read more: https://moz.com/blog/triple-b2b-ecommerce-conversions
