Retargeting is a form of marketing that seeks to turn “window shoppers” into paying customers. It is targeted marketing based on search histories. One step to improving your campaign is being specific about your audience. To be successful you need to match the advertisements with the customer’s intent. Frequency is another key factor. Showing an ad to a customer to many times can evoke a negative reaction towards the advertisement. This has a negative effect on your business.
Key Takeaways:
- Retargeting, or remarketing, is a practice in digital advertising whereby potential customers to a site are targeted with specific ads that is based on their online behavior.
- The aim of retargeting campaigns is to make sure that online shoppers who would normally not make a decision become paying customers.
- To make your retargeting campaign successful, look for ways to communicate with people afresh or how to sell to people that are already familiar with your brand.
“While we as marketers would love to live in a world in which a majority of online visitors became customers, the truth is the buying process is extremely complicated. In fact, roughly 98 percent of your website traffic won’t convert into customers upon first visit.”
Read more: https://buffer.com/resources/retargeting
