Social media and Twitter specifically, have become important tools of the trade when your game is marketing either yourself or a product. Due to the hefty personal information violations mindset that has been trending as of lately, Twitter has implemented transparency tools and Aaron Chichioco provides us with a brief breakdown of how to get started in using them. With targeting information about ads, the total amount spent on the campaign and video demonstrations, this summary should give you all that you need to utilize Twitter for advertising.
- Even non-Twitter users will be able to check for advertisers and the ad campaigns that they ran over the last seven days.
- The new policies change the way advertisers do social media ads, although they do have a greater impact on political advertising.
- Twitter also makes it clear who is publishing and paying for the ads, as well as whether or not the ads were authorized by a candidate.
"Following questions about the magnitude of social media’s sway over public opinion during the 2016 US Presidential elections, Twitter enacted stricter advertising policies and augmented the transparency of ads in their platform."