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How to Incorporate a Facebook Ads Retargeting Strategy Into Your Marketing

If you haven’t already, it’s definitely time to incorporate Facebook Retargeting into your marketing strategy.  But first, what is retargeting? Put simply, it’s a marketing tool used to “target” those prospects who have, in some way, shown interest in your website in the past.  Why is this such a great idea? Well, those potential customers […]

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Facebook Is Changing How You’ll Manage Ad Campaigns Soon…Here’s What You Need To Know

Facebook has announced that as of September, a relatively new and controversial feature on their advertising platform called Campaign Budget Optimization will become the mandatory default. Not the optional setting that it is now. You can expect that starting in September when you create your new campaigns, they will use Campaign Budget Optimization as the […]

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