Well honestly to me facebook is almost if not the number on source and revenue for a variety of things. Prime examples are a great way to buy or sell items which bring up the next topic practically a free sell. Funnel or unlimited traffic source so intergrading this system with the on in the article seems to drive up sells while pay cist to promote stay low.
Key Takeaways:
- Evidence of its impact is clear in channels such as programmatic, which continues to rampage through paid marketing budgets, hoovering up the dollars left and right.
- But you can also take a look at the dominant player in audience data (Facebook) to see the impact this transition has had on its overall revenues and see where much of this spend is happening: mobile.
- But less common is then leveraging that audience data to improve your other digital marketing channels.
“Paying for third-party audience data (via Atlas, say, to integrate Facebook’s audience data with your first-party site data) is a common tactic within programmatic and paid social. But less common is then leveraging that audience data to improve your other digital marketing channels.”
