Ahrefs offers a tool to help you figure out which keywords are harder or easier to rank for in Google search results pages. Keyword Difficulty can be analyzed in part by looking at what pages already rank for a given keyword, and then considering factors like the quality and relevance of the page’s content, how well the page fulfills the user’s intent in making the search, quality and quantity of links from other sites, and authority over the domain or website.
- The author is of the view that when it comes to SEO and ranking for keywords finding a keyword to rank for is quite easy.
- When it comes to ranking for keywords what is difficult is trying to decipher what it will take for a possible rank for that keyword.
- Because nobody knows how Google creates the formula that it uses to create pages, SEO professionals device plans on how to rank for keywords.
"Most SEO professionals judge the “ranking difficulty” of a keyword by analyzing the pages that already rank in Google for known factors that correlate with rankings."
Read more: https://ahrefs.com/blog/keyword-difficulty/