Google’s algorithm makes extensive use of a site’s links in order to determine popularity, authority and relevance. Links that include relevant, descriptive anchor text, for example, tend to be more valuable. That said, beware of over-optimizing your anchor text, which Google may interpret as an attempt at manipulation. Likewise, if a page is linked to by several expert pages — “hub” pages that link to many “authority” pages — it will likely score higher. Google also considers prominent and topical links to be more important than links from things like terms of service and banner ads.
Key Takeaways:
- Links along with relevancy are keys to how a website is ranked by Google.
- Anchor texts, where a page may be tied to a topic rather than specific term, are important ways of leveraging SEOs.
- The key is finding ways to bring the best audience in terms of being active and involved to your website.
“To rank in Google, it’s not simply the number of votes you receive from popular pages, but the relevance and authority of those links as well.”
Read more: https://moz.com/blog/link-relevance-seo
