Amazon has grown at an incredible pace to become the second company ever with a 1 trillion dollar valuation. By looking at Amazon's email marketing strategies you can learn takeaways to be applied to your own individual company. One thing is that the emails Amazon sends feel like the Amazon website and there are multiple links to different Amazon pages from the email. Amazon also targets your specific preferences based on your prior search history. This allows them to send you emails that have the highest chance of success.
- The emails that Amazon sends to customers are basically an extension of the Amazon.com website.
- Amazon repeatedly sends follow-up emails to customers who show interest in an item, thereby increasing the chances that the person will buy that item.
- Amazon uses its recommendation engine in its emails as well as on its website.
"While Amazon’s journey from startup to essential world domination is the result of a combination of factors (including a bit of luck), there are easily observable lessons businesses of all sizes can learn from the e-commerce giant -- particularly when it comes to its email marketing."