Marketing a business can feel like a “change a minute” exercise in futility at times. Particularly with all the new tools, tactics and buzzwords that come along at an ever increasing pace. Lots of marketing folks are talking about content as a foundational element of marketing and they’re right, but what does that really mean and, perhaps more importantly, how are you going to get all this content created. In this guide we’ve attempted to help make sense of the foundational need for more and more content in the most practical manner possible.
MarketBlazer is led by Chief Marketing Officer Ray L. Perry, a marketing consultant, business advisor, and co-author of "Renewable Referrals" and "The Small Business Owners Guide to Local Lead Generation". Ray is a Master Marketing Consultant certified by Duct Tape Marketing.
We offer both custom and packaged programs including Inbound Marketing, Social Engagement, Reputation Management, Advisor, Coach, Consultant, and Virtual Marketing Manager. Each is designed to provide you the greatest value and flexibility for your specific marketing needs.
We use a variety of marketing strategies to attract and convert leads to customers including a lead generating website, SEO, content, social media, and customer reviews. Each is designed to quickly get your business more exposure, more traction and ultimately more leads.
Everyone’s talking about content these days and, like it or not, you’ve got to get in the publishing game.
Of course this doesn’t mean get in the game just to play. The idea behind all of this content creation is to use it to build your business in the long term—to get more leads and sales. The following systematic approach to content creation will help guide you in the most e!ective use of your limited time on the way to creating a momentum-building content-based lead generation system. To find out what would happen in your business if you created a content marketing system download this eBook NOW.
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