Very likely you are familiar with the concept of the marketing or sales funnel… you bring leads into the top of the funnel and push the ones that become customers through the small end. The problem with this approach is all the focus is on the chase. In this eBook, John explains how the real payoff in marketing comes from expanding and focusing your thinking on how to turn a lead into a real advocate for your business. The Duct Tape Marketing System uses the concept of The Marketing Hourglass, where the top half indeed resembles the funnel concept, but the expanding bottom half adds the necessary focus on the total customer experience that ultimately leads to referrals and marketing momentum.
MarketBlazer is led by Chief Marketing Officer Ray L. Perry, a marketing consultant, business advisor, and co-author of "Renewable Referrals" and "The Small Business Owners Guide to Local Lead Generation". Ray is a Master Marketing Consultant certified by Duct Tape Marketing.
We offer both custom and packaged programs including Inbound Marketing, Social Engagement, Reputation Management, Advisor, Coach, Consultant, and Virtual Marketing Manager. Each is designed to provide you the greatest value and flexibility for your specific marketing needs.
We use a variety of marketing strategies to attract and convert leads to customers including a lead generating website, SEO, content, social media, and customer reviews. Each is designed to quickly get your business more exposure, more traction and ultimately more leads.
In the "How to Build a Remarkable Business by Focusing on the Total Customer Experience" eBook, John presents 7 mini case studies that guide the way to use the Marketing Hourglass process to turn your marketing focus squarely on the customer. To find out what would happen in your business if you added more focus on the Total Customer Experience, download this eBook NOW.