Content Marketing will shorten your sales cycle because Engaging Content helps sell you Prospects on your Products and Services.With every passing moment, more consumers are ignoring traditional marketing applications. They pre-record Jimmy Fallon so they can fast forward through the commercials.
And they’re spending less and less time even looking at magazines and newspapers – forget about the ads contained therein. They’ve also become very good at surfing the Internet without paying attention to banners, billboards, and buzzers.
Savvy marketing gurus have learned that conventional marketing content is becoming more irrelevant by the hour, mainly because people just aren’t paying attention to it anymore.
And they have found a better way – Content Marketing.
What Is Content Marketing?Content Marketing is a strategy of publishing interesting, valuable information written in a way that is designed to grab and keep the attention of your ideal customers. It can take many forms, Including:
- White Papers
- Special Reports
- How-to Guides
- Virtual Meetings
- Online Courses
- and much more…
A Good Blog Helps Readers Become CustomersThe best blogs give your prospects the information they need to make a buying decision, but they also position your business as the obvious choice for the products and services you sell.
Instead of shoving your products and services down their throats, you are providing information that helps answer questions and solve problems. Your prospects and customers begin to see you as an expert in your industry, and decide that you’re the most trustworthy option they have.
Blogs are being adopted by some of the world’s most sophisticated marketing operations, including the marketing arms of outfits like Microsoft, John Deere, and Proctor & Gamble. It has also been adopted by medium sized companies and even small mom and pop businesses worldwide. The reason? It works.
It’s an Informative Blog, Not a Sales PitchGood content marketing delivers information that makes you stop and think. It doesn’t try to sell the reader. Instead, it’s about helping them make informed decisions. The intent is to motivate the reader to buy, but it’s done in a subtle, helpful way instead of a sledgehammer sales pitch.
And because your blog is a tool for building relationships with customers over time, it’s important to view your blog as a long-term project and not an instant solution for your low website traffic problem. Blogging is a marathon, not a sprint. Consistently publishing fresh blogs on your website accomplishes two important tasks:
- (1.) Maintaining a regular blog provides your readers with new, helpful content to read. This helps them solve their issues and keeps them coming back to your website on a regular basis.
- (2.) The search engines give preference to fresh content. Therefore, publishing new blogs on a regular basis will help maintain your spot at the top of the search engines.
Why Is Content Marketing Important to Your Business?Content marketing isn’t the wave of the future, it’s the wave of the present. According to Roper Public Affairs, 80% of company executives and decision-makers prefer to get corporate information in the form of one or more blog posts instead of an advertisement or sales pitch. In fact, 70% admit that content marketing blogs tend to draw them closer to the blogging company, and a whopping 60% say this content helps with making improved product and service buying decisions.
The bottom line is that the effectiveness of traditional marketing is declining rapidly and nearly completely useless without compelling content. The fact is, quality content should be part of each of your company’s marketing platforms. For example:
- Social Media – Your strategy for content marketing should come first, even before social media strategies.
- SEO – Google and other search engines favor companies that publish compelling content on a consistent basis.
- Pay Per Click – Profitable PPC happens when it has strong content driving it.
- Public Relations – Solid public relations strategies cover issues readers have an interest in, rather than your company’s business.
- Inbound Marketing – Compelling content is essential for driving incoming leads and traffic.
We Can Help You – Because You Don’t Have Time to WriteLove to write? That’s nice, but you should not be spending your valuable time writing for your business. Hate to write? What if you never had to write another word to promote your company again?
The MarketBlazer Inbound Marketing Program and Social Engagement Program use savvy content marketing techniques to help your company gain content readers, resulting in positive website traffic, authority in your marketplace and new customers.
We begin by crafting a custom content strategy for your business, taking into account your ideal customer’s search habits, preferences, and the questions they need answered before they’ll consider doing business with you. Then, every word we create for your business works to help them get to know, like, and trust you so they’ll give you a try. Even better news is that unlike paid ad placement, your content becomes a marketing asset you can repurpose to engage new customers at will.
Just call us or send a message online, and let’s have a conversation about content marketing.
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