Review Monitoring & Reputation Management
We Help you Guard Your Company’s 5-Star Reputation which will Bring in New Customers.Your company’s online reputation is critical to its success. Review Monitoring and Reputation Management is the process of tracking and controlling your company’s online reputation. This includes addressing content that may be damaging, and using reviews and other customer feedback to catch potential problems.
By applying a range of techniques, a good Review Monitoring and Reputation Management firm can raise the visibility of positive Internet and social media reviews and other content, and lower the visibility of negative content. This can be achieved using a suite of reputation building tools, including positive content pieces designed to counteract negative content, and the end result can be pretty amazing – including giant boosts to sales.
For example, posting enough positive reviews can force any negative comments to display less prominently on social media sites or in search results. You can also counteract negative tweets by posting lots of comments about positive experiences. This can actually drive masses of potential customers right to your doorstep.
What is Review Monitoring?Review Monitoring is the defensive side of the equation. We craft a defensive strategy designed to protect your company’s reputation and counteract any negative content, which can do significant damage to your online reputation, and scare away new customers. This is achieved through monitoring your company’s online and social media reviews.
These mentions may be found and monitored in many places:
- Directly on your website
- On your social media channels
- Mentions of your company on social media (hashtags are handy for this task)
- Review sites, such as Yelp
- Online directories, like Angie’s List
Our team also does an excellent job of sifting through negative feedback to locate areas for potential improvements within your business. For example, we may notice a trend in a company’s customer feedback indicating a weakness in the online checkout process. These negative comments could be totally valid, and bring to light a flaw in the customer’s e-commerce site that needs to be addressed. Attending to this issue will improve customers’ experience and online reviews, and will show readers that you take client feedback seriously.
What is Reputation Management?Reputation Marketing is the offensive side of the equation. We create a proactive strategy designed to drive customers into the arms of your company. Our team works hard to generate positive reviews and increase business as opposed to counteracting the effects of negative reviews. Reputation marketing makes it easier to get in front of a negative review and counter-balance the potential damage it could cause.
In a comprehensive reputation marketing strategy, the goal is to dominate the search engine results as many ways as your prospective customers might go looking for you. This is where content marketing comes into play. By publishing an ever-increasing volume of website pages, blog posts, videos, and press releases, it’s possible to gain traction on the search engine results pages, effectively building a hedge around your online presence that a malicious publisher would have a hard time penetrating.
Why Are Review Monitoring and Reputation Management Important to Your Business?A recent study by Neilson reveals that nearly 75 percent of buyers trust Internet comments and reviews as much as personal recommendations from friends and family. This means online reviews can have a powerful impact on your company’s bottom line. Another recent study by Harvard Business School showed that a one-star jump in a restaurant’s online reviews can lead to a significant increase in revenues. There is no doubt that your company’s online reputation has a very powerful affect on your bottom line, either positively or negatively.
The fact is, every single day people all over the world, in the hundreds of millions, are searching for goods and services online. Not only are they looking for things to buy, they’re also checking out the companies that sell those things. And they make their buying decisions based on their impressions of those companies. Studies show that 90 percent of people decide which company they’ll buy from while they’re shopping on the Internet. The number of people comparing and buying online every day is staggering.
Would You Buy From a Company with Poor Online Reviews?Of course not. Nobody wants to have a negative experience when they spend their hard-earned money. We all check out a company’s reviews first so we know what kind of experience to expect. People are doing this every day, everywhere. They go online to find a company with a good reputation because that’s the company that will be the best one to buy from. It only takes one bad review to turn shoppers off and force them to look elsewhere. Your online reputation is the difference between you getting new customers… or your competitor getting them!
With the increasingly prominent role the Internet has taken in nearly every aspect of our daily lives, reputation management, to be effective, must take ownership of your company’s digital footprint. Every bit of content on the Internet and social media that’s published about you and your company matters – good, bad or indifferent.
We Can Help You Keep and Leverage Your Stellar ReputationThe Marketing Essentials program can help your company achieve and maintain the kind of positive Internet and social media reputation that will attract new business. As part of our program, a website will be created for your company that makes it easy for your customers to leave reviews. In fact, it encourages people to leave a multi-star rating and referrals, and makes the process quite pleasant for the reviewer. This is exactly how to build a positive digital footprint for your business.
Online Review Monitoring and Reputation Management is just one crucial task no business owner has time to handle correctly. If you see how important leveraging your hard-earned reputation is for attracting and keeping your customers, it’s time to get help to do it right. MarketBlazer’s experts make it easy to do reputation management and marketing right, without cramming any more tasks into your busy schedule. Just call 770-893-2443 today to ask for your complimentary consultation today.
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